Advertising standards — draft
Clear, responsible creative makes the network useful.
Truthful and identifiable
Advertisements should accurately describe the offer and identify the advertiser. Substantiate factual and comparative claims.
Rights and destination
Use artwork you own or are authorized to use. Destination pages must match the advertised offer and avoid deceptive redirects or harmful downloads.
Creative quality
Use the specified dimensions and supported file formats, readable text and a relevant description for assistive technology.
Categories needing a policy
Restricted or regulated categories, political advertising, age-sensitive material and prohibited claims require an operator-approved policy before launch. This draft does not establish eligibility.
Review and appeals
Operators may request changes in the demo. Production moderation criteria, turnaround and appeal procedures must be published before accepting real submissions.